Custom Labels
Custom Labels that Stick with Your Brand
For Beverage, Health & Retail Packaging – NYC • NJ • Philadelphia • Scranton
Custom Product Labels for Packaging, Branding, and Marketing
Custom product labels are an essential component of your product’s branding, packaging, and customer experience. At Signs NYC, we offer a variety of custom label options that can be tailored to meet your business’s unique needs, ensuring your products stand out and are well-received. Contact us today to create custom product labels that reflect your brand’s personality and values!
What Are Product Labels?
Product labels are custom-designed adhesive labels that are applied directly to your products, packaging, or promotional items. They play a crucial role in branding, marketing, and providing essential information about your products, such as ingredients, instructions, usage, safety warnings, and branding details. Product labels can be made from various materials, including paper, vinyl, and synthetic materials, depending on your specific needs and the environment in which they will be used.
Explore Our Product Label Designs
Discover our gallery of product label designs, highlighting custom shapes, finishes, and branding-ready styles.





Custom Roll Labels
Roll labels are custom labels wound on a roll around a cardboard core — the format built for speed. Whether you’re labeling by hand or running an applicator machine, labels peel off one after another with no backing sheets to manage and no wasted motion. For any product run beyond a few hundred units, rolls are the most efficient — and most economical — way to label.
We print roll labels in full color on durable stocks — white and clear BOPP, vinyl, and paper — with your choice of gloss or matte finish. Every roll is wound to your core size, unwind direction, and gap spacing, so it drops straight onto your applicator or into your team’s hands with zero setup headaches.
Roll Specifications
- Core sizes: 1″ and 3″ cores, wound to your applicator
- Unwind direction and gap spacing set to your machine’s spec
- Materials: white BOPP, clear BOPP, vinyl, and paper stocks
- Finishes: gloss, matte, and soft-touch laminate
- Waterproof and oil-resistant options for food and cosmetic use
- Quantities from 500 to 100,000+ per run
Best For
- Food packaging — jars, pouches, boxes, and takeaway containers
- Cosmetics and skincare — serums, creams, and balms
- Candles and home fragrance
- Beverage bottles and cans
- High-volume runs with hand or machine application
- Private-label and white-label product lines
Custom Bottle Labels
A bottle label has to do two jobs at once: survive the environment and sell the product. Condensation, refrigeration, oils, and handling will destroy a cheap label — so we print bottle labels on materials engineered for curved glass and plastic: waterproof BOPP films with aggressive adhesives that stay put in ice buckets, fridges, and bathrooms.
From wine and spirits to skincare serums, we match the stock, finish, and adhesive to your bottle and your shelf. Clear film for the no-label look, white BOPP for bold color, textured paper for craft and premium lines — with front, back, and neck labels cut to your exact bottle dimensions.
Bottle Label Specifications
- Waterproof white and clear BOPP — ice-bucket and fridge safe
- Oil- and chemical-resistant adhesives for cosmetics
- Textured and estate papers for wine, spirits, and craft brands
- Finishes: gloss, matte, soft-touch, and foil accents
- Front, back, and neck labels sized to your bottle
- Curved-surface application tested before full runs
Best For
- Wine, spirits, and craft beverages
- Skincare, serums, and essential oils
- Sauces, dressings, and specialty foods
- Cleaning and home-care products
- Promotional and limited-edition bottle runs
- Private-label brands launching a product line
Benefits of Custom Product Labels
Custom product labels offer numerous advantages that can enhance your brand’s presence, improve customer experience, and boost sales:
- Brand Recognition: Custom labels help reinforce your brand identity and create a consistent look and feel across your product line.
- Professional Appearance: High-quality labels add an extra touch of professionalism and make your products stand out on store shelves.
- Shapes and Sizes: Choose from a variety of shapes and sizes to perfectly match your product’s design and packaging.
- Compliance and Safety: Custom labels can include essential information like product ingredients, usage instructions, expiration dates, and safety warnings to help customers make informed decisions.
Technical Specs

Opaque Vinyl (White)
Great for packaging with colored surfaces — ensures your graphics pop with clarity.

Clear Vinyl (Transparent)
Perfect for glass jars or smooth containers where subtle branding is desired.

Gloss Finish
Reflective and eye-catching — ideal for retail, food, or beauty products.

Matte Finish
Non-glare, soft look that complements minimalist and high-end brands.

Die Cut
Shaped labels cut through vinyl and backing — great for direct application to jars, boxes, and containers.

Kiss Cut
Vinyl is cut but the backing stays whole — ideal for kits, sets, or easy-peel label sheets.
Both formats are common; choose based on how you apply or package.
Applications of Product Labels
Custom product labels can be applied to a wide range of products and packaging materials:
Promotional and Event Products
Add stylish stickers to boxes, bags, or containers.
Health and Wellness Products
Labels that include dosage information, ingredients, and safety warnings are essential for compliance and customer safety.
Event Decorations
Customize stickers for weddings, parties, or themed events.
Retail Products
Enhance customer experience with high-quality labels that provide product information and branding on packaging.
Food and Beverage Packaging
For bottles, jars, and boxes: nutrition info, expiration dates, branding.
Craft and Handmade Goods
Perfect for small businesses selling candles, soaps, or DIY kits.
Cleaning and Household Products
Labels show ingredients, usage instructions, and safety warnings.
E-Commerce and Shipping
Branded shipping labels, thank-you stickers, or instruction labels.
Pharmaceutical Products
Require highly specific, tamper-proof and regulatory-compliant labels.
Wine, Spirits & Beverage Bottling
Custom-designed labels on bottles for wine, craft beer, or juices.
Tech Gadgets and Accessories
Labeling for cables, chargers, and packaging with specs and branding.
Agricultural or Gardening Supplies
Labels for seed packets, fertilizer bags, or plant care products.
Why Choose Signs New York?
Signs New York offers high-quality, custom product labels designed to meet the needs of your business. With a variety of material options and finishes, our labels ensure that your products stand out and adhere to industry standards. Our advanced printing technology guarantees vibrant colors, sharp details, and durable results. Whether you need a small batch for a boutique or large orders for retail distribution, we provide quick turnarounds, competitive prices, and unmatched customer service.
Hear What Our Clients Are Saying
EXCELLENT
Based on 47 reviews
Posted on Google![]()
Kako ChinchaladzeTrustindex verifies that the original source of the review is Google.
#1 company in New York 🤘🍷🇺🇸Posted on Google![]()
Jaymie RTrustindex verifies that the original source of the review is Google.
Signs NYC exceeded expectations. Not only were they responsive and answered all of my concerns, they completed the order ahead of schedule and to perfection. They are an incredible vendor and reasonably priced. I wish all companies could be as informative and easy to work with. Truly a superb experience. Highly recommend.Posted on Google![]()
Liam ScannellTrustindex verifies that the original source of the review is Google.
These guys are amazing, quick, easy to communicate with and nothing is ever an issue, and send over photos of the job complicated. Easy to work with, they get the brand and signage we wish to do, and take that weight off your shoulders with Trust. I highly recommend them.Posted on Google![]()
Twaan JohnsonTrustindex verifies that the original source of the review is Google.
Excellent service and speedy response time! Hamza was incredibly helpful in supporting our shifting project timelinePosted on Google![]()
Andrés E. RangelTrustindex verifies that the original source of the review is Google.
I used their rush service for same-day delivery, and they really delivered! It was for a large vinyl print for a private business window. Communication was fluid, specs were clear, and the print was high-quality. Installation was seamless and even earlier than expected, and they provided the COI in a timely manner. I'm so thankful for the great job; my client and boss were very happy!Posted on Google![]()
Katherine GonzalesTrustindex verifies that the original source of the review is Google.
Wonderful & seamless experience with SignsNY! From start to finish, they were super communicative & helpful explaining the process. They were thorough & professional, from coordinating logistics to the onsite team for installation. We had them install frosting on our conference rooms in our office & they look fabulous--just what we wanted! I would recommend them to anyone & if we ever need similar services, I wouldn't hesitate to work with them again.Posted on Google![]()
Savannah MonacoTrustindex verifies that the original source of the review is Google.
The best! Super helpful and very fast when I need them in a pinch.Posted on Google![]()
Megan McKennaTrustindex verifies that the original source of the review is Google.
Needed urgent vinyl adhesive window clings for a branding project with a tight turnaround and SignsNY was the only place that didn't laugh at me when I told them we needed them in the same day. They executed quickly and communication was top notch throughout the process!Posted on Google![]()
Baila ManneTrustindex verifies that the original source of the review is Google.
Extremely responsive and efficient. Easy and a pleasure to deal with.
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