Channel Letters
LIGHTED LETTERS IN 3D
New York City • New Jersey • Philadelphia • Scranton
Custom Channel Letter Signs for NYC and NJ Businesses
At Signs NYC, we specialize in customizable channel letter signs designed to make your business stand out. Whether you’re looking to increase brand awareness or advertise a new promotion, our illuminated channel letters and lit shape signs are the perfect solution. Combining vibrant colors with eye-catching illumination, these signs enhance visibility from a distance, helping your business capture attention and build brand recognition. Trust our experienced team to bring your vision to life with innovative signage options tailored to your needs.
With over 30 years of expertise, we serve businesses across all five boroughs of NYC and NJ, delivering signage solutions that are durable, energy-efficient, and compliant with local regulations. From storefronts to office buildings, trust Signs NYC to craft signage that makes your business stand out in the bustling NYC market.We specialize in custom channel letters that enhance brand visibility both day and night. From design to installation, our team ensures your channel letters meet local codes and leave a lasting impression. From design to installation, our team ensures your channel letter met local codes and leave.
Call us at 718-453-8300 or email sales@signsny.com to get started!



What Do We Offer?
- Channel Letter Fabrication
- Custom Designing tailored to your brand
- Servicing and Repairs to keep your signs in top condition
- Maintenance for long-lasting performance
- Sign Removals and safe disposal
- Letter Repair and Replacement
- Professional Installations for seamless setup
- Permit Assistance for hassle-free compliance with NYC regulations
- Union Installation Available
- Surveys
Explore Our Channel Letter Sign Designs
Explore our gallery of channel letter sign, featuring bold, illuminated letters that bring your brand to life with depth and visibility.





Customization Options
Letter Height
Our channel letters can be fabricated in heights ranging from 4 inches to 48 inches, with standard sizes between 18 and 24 inches. This flexibility allows for optimal visibility tailored to your specific location and audience.
Letter Depth
We provide letter depths from 2 inches up to 12 inches, with the industry standard being 5 inches. The depth influences the sign’s dimensionality and overall impact.
Face Colors
Choose from a spectrum of standard colors like red, blue, yellow, and white, or opt for custom hues to match your brand’s palette. We utilize high-quality acrylic materials to ensure vibrant and long-lasting face colors.
Lighting Options
Mounting Methods
Materials
Raceway Mount
Direct or Flush Mount
Cabinet Mount

What Are Channel Letters?
Channel letters, commonly referred to as illuminated letters, are a large set of CNC cut characters that are joined together to make a sign. They consist of four parts, the face, return, back, and the lighting element.
- The face of the channel letter is the front and are often made of a translucent material like acrylic. A translucent face allows light to shine through the letters when lit.
- The return of a letter is the side of the letter, but often referred to as it’s depth. The back of a channel letter is the part of the sign that when mounted, faces the surface of the building.
- The back of a channel letter can be aluminium or acrylic. This depends on where the sign will be lit from. A back lit sign will have acrylic on the rear of the letters instead of on the face.
- The lighting element is the way the channel letter is illuminated. Channel letters are most commonly lit using LED modules which are energy efficient and cost effective. Another unique option available is to insert neon tubes into the channel letters. This is known in the industry as exposed neon channel letters.
Types of Channel Letter Signs We Offer
Our illuminated channel letters are crafted from high-quality plastic or metal, designed to provide long-lasting durability and visual appeal. Each letter operates as its own unit with built-in electrical illumination, creating bold and professional signage for your storefront or building exterior. While installation requires precision, the result is a sleek, illuminated display that’s worth the effort. From small businesses to large enterprises, Signs NYC has been the trusted partner for custom channel letters in a variety of industries throughout NYC and NJ.

Front-Lit Channel Letters
The most popular option, featuring illumination from the front face for vibrant visibility.

Back-Lit Channel Letters
Also known as halo-lit signs, these create a soft, glowing effect behind each letter for a sophisticated look.

Combination-Lit Channel Letters
A mix of front and back-lit illumination for maximum impact and creativity.

Open Face Channel Letters
These expose the internal lighting, typically neon or LEDs, for a retro or striking appearance.
Industries That Use Channel Letters
Many businesses need to be seen at night, so they use illuminated letters because even if your business is closed, the channel letters will display your message at all hours. You can commonly find channel letters at:
Designer Clothing Retailers
Custom channel letters are popular in NYC designer clothing outlets for their professional appearance and durability.
Restaurants
Back-lit channel letters are used for displaying restaurant names to gain attention even on a crowded and busy street.
Lounges
Illuminated channel letters are popularly used for lounges because of their appealing look and high visibility power at night time.
Warehouses & Factories
Channel letters are a common choice for small businesses and retailers because it is a one-time investment that benefits the business in the long term.
Gyms
Customized channel letters are used outside gyms and fitness centers because their bright glow is easily noticeable even from a far distance.
Shopping Malls
Lighted channel letters are popularly used in shopping malls because of their appealing look and ability to attract customers.
Medical Clinics
Urgent care centers, dental clinics, and private practices rely on channel letters to display their names clearly, especially for nighttime patients.
Entertainment Venues
Cinemas, theaters, arcades, and performance venues use channel letters to promote their brand and increase foot traffic through bold illuminated signage.
Franchise Stores
Franchise businesses—from coffee shops to convenience chains—maintain consistent branding with customized channel letters tailored to location-specific storefronts.
Shopping Malls
Lighted channel letters are popularly used in shopping malls because of their appealing look and ability to attract customers.
Benefits of Channel Letters
Being the industry’s most demanded sign, channel letters offer several advantages:
Customization
Channel letters can be tailored to any shape, size, font, color, lighting style, and mounting method—perfectly aligned with your brand identity.
Low Maintenance
Durability
Built to last, channel letters can remain in top condition for over a decade. The integrated LEDs typically perform well for 3–5 years or more.
Visibility
Nothing beats the brightness of illuminated channel letters. Their high visibility ensures strong curb appeal and draws more customers inside.
NYC Channel Letter Signage Regulations: A Guide for Business Owners
Signs New York excels in creating expertly crafted channel letters that offer both elegance and functionality. Our products are designed to stand out, providing vibrant and professional signage solutions for any business. With a focus on quality and innovation, our team ensures your channel letters enhance the visibility and appeal of your brand.
Permit Requirements
- Size Threshold – Any illuminated sign exceeding 6 square feet requires a DOB permit.
- Electrical Work – Illuminated signs necessitate an electrical permit, and installation must be performed by a licensed electrician to ensure safety and compliance.
- Installation – Signs anchored to the building façade require a permit and must be installed or supervised by a NYC Licensed Sign Hanger.

We Fabricate, Ship and Install in NYC New Jersey and Surrounding Areas
- Site Surveys
- Letter Fabrication & Installation
- Letters Removal and Relocation
Alternative Solutions:
- Interior Installation – Placing channel letters or light boxes inside storefront windows facing outward can eliminate the need for external permits, as they are not affixed to the building exterior.
Considerations
- Time and Cost – Obtaining necessary permits can be time-consuming and costly, often taking several weeks or even months.
Professional Guidance:
At Signs NYC, we understand the complexities of NYC’s signage regulations. Our team is here to assist you in navigating these requirements, ensuring your signage is both compliant and effective. For personalized advice and solutions,
Please call us at 718-453-8300 or email us at sales@signsny.com.
Note: Regulations can vary based on specific circumstances. It’s advisable to consult with professionals or refer to the NYC Department of Buildings for detailed information.

Effortless Steps for High-Quality Channel Letters

Design & Approval
Our team works with you to create custom channel letter designs that reflect your brand and vision, ensuring complete satisfaction before production.
Payment Quotation
Receive a clear and detailed quote based on your design, materials, and project scope for full transparency.
Sign Production
Using premium materials and advanced fabrication techniques, we craft durable, high-impact channel letters built to last.
Sign Installation
Our expert installers securely mount your channel letters, ensuring optimal visibility and a professional finish.
About Signs New York City
Signs New York excels in creating expertly crafted channel letters that offer both elegance and functionality. Our products are designed to stand out, providing vibrant and professional signage solutions for any business. With a focus on quality and innovation, our team ensures your channel letters enhance the visibility and appeal of your brand.

Ready to Work Together?
Let’s Get Started.
Signs NYC is the leader in NYC custom signage, and Channel Letters are one of the many options available to match your business’s vision. For more information, feel free to contact us.
Frequently Asked Questions
Channel letter signs are three-dimensional letters that are individually fabricated and often illuminated. They are popular for their visibility, especially at night, and can be customized with various colors, fonts, and materials to fit any business’s branding needs.
Yes, channel letter signs are highly customizable. You can choose from different font styles, colors, and materials such as acrylic, metal, and LED lighting options. This ensures that your sign perfectly reflects your brand and business aesthetics.
Absolutely. Channel letter signs are designed to be durable and weather-resistant, making them ideal for both indoor and outdoor use. They are commonly found on storefronts, office buildings, and shopping centers, often illuminated to increase visibility in the dark.
Channel letter signs are built to last for many years due to their durable materials and high-quality construction. With proper maintenance and care, these signs can remain functional and visually appealing for decades, especially if they are illuminated with energy-efficient LED lights.
Metal letters and logos are designed to be highly durable and resistant to various weather conditions. They are rust-resistant, UV-protected, and can withstand both hot and cold climates, making them ideal for outdoor signage.
Turnaround time is typically 3–4 business days, depending on the design and finish.
Check the Latest Articles

- Signage Product Updates
Why Window Decals Are a Fantastic Way to Increase Sales and Boost Business?
If the eyes are the windows to the soul, then your storefront windows are the lens through which potential customers

How to Use Window Decals for Local Business Advertising?
There are an endless number of reasons for decorating your storefront window

- Signage Product Updates
How Commercial Awnings Help Your Business for Advertising?
If you are under the perception that awnings are outdated or don’t