Signage Tips & Business Advice
Before you order a sign, you have questions — how much will it cost, what material should I choose, how do I pick the right sign company, and will this actually bring in more customers? This category is where we answer those questions with the directness that comes from producing thousands of signs for NYC businesses since we opened our Brooklyn shop in 1995.
These guides cover the practical, decision-stage topics that help you make informed choices: sign cost breakdowns by type, material comparisons (cast vs. calendered vinyl, acrylic vs. metal letters, neon vs. LED), color matching and Pantone specifications, sign design principles that actually work on busy NYC streets, ROI calculations for signage investment, choosing between local and online sign vendors, how to prepare for a sign consultation, and tips for seasonal signage updates that keep your storefront looking fresh year-round. We know that every business has its own needs, and our goal is to give you the information to make the right call — whether you end up working with us or not.
Bilingual safety signs help workers understand hazards, PPE requirements, restricted areas, and workplace instructions in both English and Spanish. They are useful on construction sites, in warehouses, manufacturing facilities, and other workplaces where employees speak different languages. Putting both languages on one sign can make safety information easier to access without covering walls and entrances...
Construction sites need signs that warn workers about hazards, communicate PPE requirements, restrict unauthorized access, and guide pedestrians around active work areas. Contractors in New York City and New Jersey should review signage before work begins and update it as site conditions change. Use this checklist to identify the signs your project may need. 1....
Construction sites contain hazards that can cause anything from minor injuries to serious or fatal accidents. The right safety sign helps workers, visitors, and delivery drivers recognize those hazards and understand what action to take.But Danger, Warning, and Caution do not mean the same thing. Each signal word communicates a different level of risk under...
Site Safety Training (SST) is an important part of construction safety in New York City. At covered construction sites, workers must meet the applicable training requirements before they can perform their jobs. Contractors also need to make sure workers understand the site’s safety procedures and training requirements. SST signs help communicate safety information to construction...
A Work in Progress sign tells people that construction, renovation, or other work is taking place at a property. In New York City, some projects also require a specific construction site information panel with details about the project, owner, contractor, and safety reporting. The correct sign depends on the type of work and the permits...
All over NYC, you are surrounded by signs. There are signs advertise the name of a company. There are signs that notify you of sales and grand openings. There are signs that to tell you what directions to go. And there are signs that advertise a product or service. These signs come in many different...
Hotels depend on their signs. They have door signs, they have emergency exit signs, as signs indicating direction – throughout every hotel, there are signs serving a variety of different purposes. Every hotel need signs. But every hotel also needs to have personality. That means coming up with creative signage ideas and designs to help...
Large format printing is the backbone of outdoor advertising, event marketing, retail displays, and interior branding. If it’s bigger than a standard 8.5″ x 11″ sheet — and it needs to be seen from a distance — large format printing is how it gets made. At Signs NYC, large format printing is one of our...
Choosing between die-cut, kiss-cut, and transfer stickers depends on your design, application method, and how you want the finished product to look. Although all three options can display logos, lettering, and graphics, they differ in how the material is cut, how the sticker is presented, and how it is applied. Understanding these differences helps businesses...
Custom stickers give businesses a practical way to present their brand, personalize packaging, and create a consistent look across products and promotional materials. From logo stickers on shipping boxes to product labels on retail packaging, well-designed stickers can help businesses make their products more recognizable. The right sticker design depends on your brand identity, packaging...
Choosing the right stickers for your business depends on how you plan to use them, where they will be applied, and how you want your brand to appear. From product labels and packaging stickers to promotional decals and branded merchandise, the right combination of material, shape, adhesive, and finish helps your stickers meet their purpose....
You’ve got a great deal to promote and a big front window to put it in. Now comes the question every shop owner asks: how big should the poster be? Too small and people walk right past it. Too big and you block your window and your view of the street. Here’s a simple way...
Walk into almost any supermarket in Brooklyn, Queens, or Jersey City and you’ll see them right away: bright yellow, green, and pink signs taped to the windows and hanging over the produce. “Bananas 59¢ lb.” “2 for $5.” “This Week Only.” Digital screens are everywhere now, so why do grocery stores keep coming back to...
You’ve got a sale next week, a grand opening next month, or an open house this Sunday. You need signs, but you don’t want to spend more than you have to on something that’s coming down soon. Three materials cover most short-term jobs: paper, vinyl, and Coroplast (corrugated plastic). Each one is great in the...
Hand-painted walls have always meant permanence. Decades ago, New York and New Jersey’s industrial buildings carried their names in paint, steel companies, warehouses, and machine shops marked their presence on brick. Many of those ghost signs still exist today across Brooklyn, Jersey City, and Newark, visible under layers of time and weather. They speak to...
Are you ready to invest in a business sign, but worried about the price tag? Don’t fret! This article will be your guiding light, revealing the secrets behind the cost of business signs. From the various factors that influence the final price to the different types of signs and their price ranges, we’ve got you...
- By Abie B.
Looking to make a lasting impression on your customers? Want to enhance your brand recognition without uttering a single word? Look no further than our custom logo signs. These powerful logo signs sell your brand in a way that words can’t. By investing in quality signage, you can create a positive brand image, increase recognition,...
Looking to make a lasting impression on clients and create a professional atmosphere in your business? Reception signs are the key. They welcome guests, guide them through your office, and ensure a smooth customer experience. But they do more than that. Reception signs establish authority, reinforce brand identity, and showcase your creativity. By investing in...
There are an infinite number of reasons to support local sign makers. They range from the economic to the philanthropic. Generally speaking, a local sign company will offer a wide range of products with community in mind, all with the aim to add value to your bottom line. This is usually done with an eye...
- By Abie B.
A neon sign can become an important part of your storefront, restaurant, salon, office, or interior space. Keeping it in good condition does not have to be complicated, but it does require the right type of cleaning, regular inspection, and attention to electrical and physical damage. The care your sign needs also depends on the...
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