Signage Tips & Business Advice
Before you order a sign, you have questions — how much will it cost, what material should I choose, how do I pick the right sign company, and will this actually bring in more customers? This category is where we answer those questions with the directness that comes from producing thousands of signs for NYC businesses since we opened our Brooklyn shop in 1989.
These guides cover the practical, decision-stage topics that help you make informed choices: sign cost breakdowns by type, material comparisons (cast vs. calendered vinyl, acrylic vs. metal letters, neon vs. LED), color matching and Pantone specifications, sign design principles that actually work on busy NYC streets, ROI calculations for signage investment, choosing between local and online sign vendors, how to prepare for a sign consultation, and tips for seasonal signage updates that keep your storefront looking fresh year-round. We know that every business has its own needs, and our goal is to give you the information to make the right call — whether you end up working with us or not.
Large format printing is the backbone of outdoor advertising, event marketing, retail displays, and interior branding. If it’s bigger than a standard 8.5″ x 11″ sheet — and it needs to be seen from a distance — large format printing is how it gets made. At Signs NYC, large format printing is one of our...
Hand-painted walls have always meant permanence. Decades ago, New York and New Jersey’s industrial buildings carried their names in paint, steel companies, warehouses, and machine shops marked their presence on brick. Many of those ghost signs still exist today across Brooklyn, Jersey City, and Newark, visible under layers of time and weather. They speak to...
Are you ready to invest in a business sign, but worried about the price tag? Don’t fret! This article will be your guiding light, revealing the secrets behind the cost of business signs. From the various factors that influence the final price to the different types of signs and their price ranges, we’ve got you...
- By Abie B.
Looking to make a lasting impression on your customers? Want to enhance your brand recognition without uttering a single word? Look no further than our custom logo signs. These powerful logo signs sell your brand in a way that words can’t. By investing in quality signage, you can create a positive brand image, increase recognition,...
Looking to make a lasting impression on clients and create a professional atmosphere in your business? Reception signs are the key. They welcome guests, guide them through your office, and ensure a smooth customer experience. But they do more than that. Reception signs establish authority, reinforce brand identity, and showcase your creativity. By investing in...
There are an infinite number of reasons to support local sign makers. They range from the economic to the philanthropic. Generally speaking, a local sign company will offer a wide range of products with community in mind, all with the aim to add value to your bottom line. This is usually done with an eye...
Hotels depend on their signs. They have door signs, they have emergency exit signs, as signs indicating direction – throughout every hotel, there are signs serving a variety of different purposes. Every hotel need signs. But every hotel also needs to have personality. That means coming up with creative signage ideas and designs to help...
Categories
Browse our social channels for ideas, recent installs, and brand visibility done right.